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Design and Branding

Articles

12.09.2006

What and How is "Packed in Russia"?

Upakovano.ru - Packed in Russia. How do the users see the portal? Vladimir Ulyanov makes his notes on the pages of Upakovano.ru.

24.08.2006

Name It In My Honour!

Private label is a strategic marketing way that is used by the retail trading network, which release its own products under the private names. What are the assets got by this method and how can be explained its attraction to the end-consumer?

21.04.2006

Tireless Brend

What is the brand that is characterized as a popular one? How is it possible to convince a consumer that your brand is a recipe of success? Everything is quite simple – consumers must not only recognize a brand on the store, but feel that it can help to solve a specific problem and may be a whole range of it. Thus brand becomes a source of the full satisfaction of all things connected with it – from packaging to the point-of-sale terminal.

23.03.2006

Children in the Focus of Attention!

500 m Euro - this is the sum of money annually spent for children product advertising. How does child ad must look like? Whom should it attract first – parents or their children? How is it possible to keep our growing generation from obesity? We introduce you the examples of some countries’ politics.

11.01.2005

Feel Pity for Empire! Kitsch Exploits Russian Style

“Russian melancholy” as a trend is slipping away from the design market. On the one hand, fake “boughy cranberry” is replaced on the stores by professional western-like packaging. On the other hand, Russian style traditions are gradually losing.

11.01.2005

Such Letter Exists

Besides the graphic images, composite constructions and colour appearance the greater part of a packaging design is made by the character font. It is considered as not only as a carrier of a verbal information, but in some cases an emotional “irritant”.

11.01.2005

Recognized Shapes

While speaking about a perfumery it is quite obvious that a typical vial is in a certain way a face of a trademark. Because of this fact steadiness in this field may bring a good result, connected with the recognition of a mark by its packaging. Thus at the beginning a great attention must be devoted to the design of a “perfumery glass”.

11.01.2005

Vodka's Oddities

Vodka producers sometimes make funny mistakes connected with label designs of this or that product.

11.01.2005

Modern design tendencies of a carton packaging are connected with an appearance and non-traditional packaging forms that must provoke a consumer to take a product in his hands and as a consequence buy it.

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