It is worth noting that Spain has become the target market for such cosmetics brands as NYX and Urban Decay.
It is known that NYX has opened four stores in the country. Yves Rocher employs 80 people in its branch in Barcelona, in general, the Spanish chain of stores of this brand includes more than 160 stores. Lush, a British brand, is also actively developing on the Spanish market: Madrid, Barcelona, Valencia, Seville, Santander and Palma de Mallorca.
A store of the Russian organic cosmetics brand ‘Natura Siberica’ is located near the Ramblas in Santa Ana Street. The brand’s products are also sold in multi-brand stores of organic cosmetics.
It should be noted that Natura Siberica opened its first stores abroad in 2012 — in Hong Kong and Japan. Over the past year, the company’s outlet was opened in Copenhagen (Denmark), the brand is represented in multi-brand stores in the UK, France and Germany.
Such an active entry to the international arena enabled Natura Siberica to increase the sales from 1 million euros in 2012 to 4 million euros in 2014.